Market Smith: A Perpetual Challenge

The project from start to roll out when we started New York I think it was 24 months got about two years which is fast. The name of the product was Daily Graphs very literal right and that's exactly that tends to be how an engineer or a quant or a mathematical inclined person thinks. We work with a great agency up in in Salcedo called Lexicon and and David Plasek who's the principal he's the owner of that agency their company named they named the Pentium they named the Swiffer.