Metrics & Chill - Predictable Growth for B2B cover image

155: How To Run a Lean ABM Program (w/ Mason Cosby, Scrappy ABM)

Metrics & Chill - Predictable Growth for B2B

00:00

Roles and Ownership in ABM

This chapter discusses the roles and ownership within an account-based marketing (ABM) program, emphasizing the importance of executive leadership, collaboration between sales and marketing, and the role of an ABM manager.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app