155: How To Run a Lean ABM Program (w/ Mason Cosby, Scrappy ABM)
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
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Roles and Ownership in ABM
This chapter discusses the roles and ownership within an account-based marketing (ABM) program, emphasizing the importance of executive leadership, collaboration between sales and marketing, and the role of an ABM manager.
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