Déjà-Brew: How Coffee Got Bad, Then Worse, and, Finally, Good Again
Gastropod
00:00
Coffee and Fair Trade - The Future of the Coffee Industry
Coffee has moved beyond fair trade to something folks like george call direct trade. The more specific a coffee is about its origin and who grew it, the more likely it is that those people have been paid fairly for their coffee. Coffee trees haven't had the same type of scientific investment and study that other crops have had in the past. There's no alla of genetic improvement that's happened. And so there's a lot of research going on now to help figure out how to breed plants that are better resistant to disease and that also can cope with the changing climate.
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