Luke: If I'm ever on a device which is annoyingly often that I'm not logged into the one Google account that I have premium on. Every time I talk to anyone from YouTube they will swear up and down that ads do not affect Retention or satisfaction. Yeah, like even midroll ads like I don't know if you guys have noticed But because we have baked in sponsor reads to our videos We do not include midroll ads on our LTT content. From my point of view I feel the same way as you a midroll ad is a very strong a very high friction leave point for meYeah, but they say that it doesn't affect retention and one of the highest

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