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#626 - Richard Shotton - 8 Psychology Hacks Behind The World’s Biggest Businesses
Modern Wisdom
The Halo Effect of Lecturers
The halo effect is the idea that people do not evaluate each element of another person discreetly. If they feel that someone is superior in one respect, it ripples out to all their other attributes. And this is mediated at least a little bit by the existing awareness, the positioning of the brand. Don't necessarily communicate what matters, communicate what is easy to impress people on.
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