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Steve Johnson and Rochelle King: How Netflix designs for a global audience

Design Better

CHAPTER

Build a Reputation That Reflects Your Target Audience

I like the question because it's hard and it's something that we get asked a lot. You have to build an organization that is as reflective of your target audience as humanly possible. And there's no excuse. If you're not going to say to yourself, it's important for me to create a community of people that have an opinion different than mine. That doesn't mean, oh, hey, let's go hire a whole bunch of interns from these other area. We don't want to lower the bar.

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