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S06.EP10 - Problem Framing: Rewire How You Think, Create, and Lead with Rory Sutherland

JUST Branding

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Rethinking Marketing and Problem Solving

This chapter reflects on early experiences in direct marketing, emphasizing the importance of measurable outcomes while recognizing the complexities of consumer behavior. It explores the significance of problem framing and adaptable thinking, advocating for a deeper understanding of issues before pursuing solutions. The discussion also critiques rigid decision-making processes and highlights how embracing uncertainty can promote innovation in problem-solving strategies.

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