As a leader, work with folks and figure out what's really interesting to them. And if it's not interesting to them, you know, under the pressure of time, when they've got a brazilion other things to do, are they still going to focus energy and attention on that particular effort? If the answer is no, then it may be more appropriate to find something else to be their gross focus at this point. We're all stretched too thin for time and attention. So let's kind of lean in to where the energy lies,. figure out where they will have energy over time, and let's figure out a way to bring that to the fore.

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