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80. Magic Words: Change What You Say to Inspire and Influence Others
Think Fast Talk Smart: Communication Techniques
What's the Secret of a Great Communicator?
Jon Wertheim: I'm always amazed when people can take complex topics and ideas and make them simple. He says great communicators are good at helping their audience to see that the best way for the audience to reach what they wanted to do is with a communicator. "You've got to start by understanding your audience, figure out a way to communicate it simply," he says. 'At the end of it, drive them to action'
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