Breaking Down the Science of Virality with Brendan Kane
The Home Service Expert Podcast
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Mastering Content Strategy in the Digital Age
This chapter explores the critical role of research and content strategy in media creation, emphasizing the value of evergreen content over immediate trends. It discusses the balance between posting frequency and quality, asserting that strategic engagement—particularly on platforms like Instagram—hinges on meaningful shares rather than sheer volume. The conversation also touches on the nuances of organic growth, behavioral psychology's impact on social media, and the essential metrics for home service businesses to thrive.
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