16min chapter

The Home Service Expert Podcast cover image

Breaking Down the Science of Virality with Brendan Kane

The Home Service Expert Podcast

CHAPTER

Mastering Content Strategy in the Digital Age

This chapter explores the critical role of research and content strategy in media creation, emphasizing the value of evergreen content over immediate trends. It discusses the balance between posting frequency and quality, asserting that strategic engagement—particularly on platforms like Instagram—hinges on meaningful shares rather than sheer volume. The conversation also touches on the nuances of organic growth, behavioral psychology's impact on social media, and the essential metrics for home service businesses to thrive.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode