Personalization in Retail: Balancing Tech and Touch

NRF 2025 brought bold predictions, cutting-edge innovations, and game-changing discussions—but what really matters for retailers in the year ahead? In this episode of Retail Therapy, Retail Cloud Alliance host Andrew Smith sits down with Brandon Rael of Kyndryl, Carol Spieckerman of Spieckerman Retail, and Guy Courtin of Tecsys to unpack the biggest themes from Retail’s Big Show, including: The rise of AI-driven personalization and the role of store associates Why retailers are taking a more cautious, pragmatic approach to new tech How supply chain innovation is being overlooked—and why that’s a mistake The real impact of digital transformation on retail operations and strategy Whether you attended NRF or want to stay ahead of the conversation, this episode is your deep dive into the trends and challenges shaping retail in 2025.