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Missed Leads, Bad Hires, and AI Disruption

Maximum Lawyer

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Rebranding Woes: A Case Study in Automotive Sales Collapse

This chapter explores the significant challenges a British car manufacturer faced during its rebranding, marked by a staggering 97.5% decline in sales. It serves as a cautionary tale on the importance of maintaining brand reputation and connecting with core customers amidst major transitions.

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