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Gennifer Weisenfeld, "The Fine Art of Persuasion: Corporate Advertising Design, Nation, and Empire in Modern Japan" (Duke UP, 2025)

New Books in East Asian Studies

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This chapter explores the transformation of commercial visual culture in Japan during the 20th century, linking it to nation-building and empire development. It examines the impact of corporate advertising design on societal changes and national identity, while referencing the author's prior works for a deeper understanding of commercial art in Japan's history.

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