IPL STUMPVISION: Is Disney’s STAR still shining?
The Morning Brief
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The Impact of Startups on Ad Spends and Revenues on IPL
Have you reached your revenue target on year one? I think our target is always to maximize revenues. Did we have 100% sell-through across the board for all the inventory that was available on IPL? No. But did we have enough sponsors growing sell-through rates and a large number of advertisers, almost 100 at last count? Yes. It's about seeing the glass as being half full or half empty. We always see potential for growth"
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