6 Minute English cover image

The fear of numbers

6 Minute English

00:00

Numbers Are a Powerful Tool for Deception

Numbers are perhaps the most powerful tools for deception, says charles sythe. Advertisers and politicians have learned that they can't be challenged on numbers. They make you believe something is true by using them to their advantage. The wy factor programme has been exploring how we're primed not to question numbers.

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