Marketing Spend Benchmarks for Growth

I’ll be real. Finance used to feel like the boring side of business. But the deeper we’ve gone, the more I’ve realized the numbers tell the story. In this one, Chris and I sit down with Jim Emerich of Backbone CFO to talk about how to turn financial chaos into clarity, and clarity into growth.

Jim breaks down what most owners get wrong about money, how to build incentive comp that actually pays, and why mastering cash flow is the key to scaling without stress.

Thanks for Listening, Brandon

Key Takeaways

[00:01:00] Why finance isn’t boring, it’s your growth engine
[00:06:00] Ambition vs. contentment, the mindset that keeps you sane
[00:10:45] Incentive comp that motivates and pays out
[00:17:30] Open-book management and the power of transparency
[00:25:40] Avoiding the owner’s draw trap
[00:32:00] Lifestyle business vs. enterprise value
[00:38:50] Pricing, margins, and funding real growth
[00:45:10] Building a business banks and buyers love
[00:52:00] Final gut check, are you the constraint

Did you know...

Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.

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Why it matters for you as a listener

• You don’t need to figure this stuff out alone.

• If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter.

• And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.