Introduction

What does it mean to front-load your lead attraction? It’s using the first half of the year to go as hard on marketing as possible because that’s the most important time – especially in a year like this one.  

So why is it the most important time to maximize lead attraction? Because there are four converging factors this year that will impact the market and your business. If you stay ahead of them, they can be an advantage, but only if you don’t, they’ll wind up biting you later on.  

In this episode of the Tom Ferry Show, I’ll show you what those factors are and what it takes to successfully front-load your lead attraction so that the only impact on your business this year is a great one.  

Watch or listen now!