The Sunday Read: ‘The Beauty of 78.5 Million Followers’
The Daily
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The Rise of Influencer Beauty
This chapter examines the meteoric rise of a social media influencer from 3 million to 73 million followers in a year, highlighting the challenges and opportunities of sudden fame. It explores her strategic pivot to launching a beauty line and the trends within the beauty industry, including the growing influence of e-commerce and diverse representation. Additionally, the narrative reflects on how cultural shifts, particularly during the pandemic, have transformed consumer relationships with beauty brands and the emphasis on self-expression.
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