Starbucks and T-Mobile CEOs, Chips Extend Rebound from Post-AI Sell-Off, Apple Downgraded Again 1/29/25
Squawk on the Street
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Balancing Technology and Personal Touch at Starbucks
This chapter explores Starbucks' strategies for enhancing customer experience by blending technology with personal engagement. Emphasizing the revival of personal touches, such as using names on cups, the discussion highlights the challenges of mobile ordering while ensuring in-store customers feel connected. Additionally, the chapter reflects on opportunities for growth in the coffee market, alongside managing commodity pressures and the importance of operational efficiencies.
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