Moment of Zen(eca): Celsius, Goblins, Nickelodeon, & More | Overpriced JPEGs Recap #27
The Carly P Reilly Show
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How Do We Make These Franchises Last?
In the early 2000s, disney was like the number four studio if you look at wyou now warner brothers. And then baslin came on as the first head of franchise that wasn't a roll within these big studios for and his job was to think strategically and from a business perspective about how do we make them last? So he made this transition to franchise ip that's when thy bought pixar, they bought star wars. He really doubled down and totally reformulated the disny business to be built aroundThese franchise stories and em and that paid off huge for them. A and he really is like, i don't i do not think thy're ever going to get it
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