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Adam Rix on NOT Wieden+Kennedy and creating work that moves people.
On Design with Justyna Green
The Power of Fucking Doing
I'm a pretty reflective person. And I think the biggest risk with that kind of trait is that it slips into procrastination. An old tutor, in my second year of university, just lost patience with me and said, just fucking do it, Adam. If I feel like I'm on the verge of overthinking something, I just hear his voice in my head saying, just f***ing do it"
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