The psychology of representing the player with skill with strength finding leverage evaluating it properly being willing to use it. Not thinking you have more leverage than you do but also not acting as if you don't have the leverage that you do have those are all principles that were applied by me in the eighties. "I see guys using them wisely now the top agents and I see other agents or team members not using them properly"
Brian Windhorst is joined by Sports Agent Mark Termini to discuss his new book Words To Negotiate By, the strategy behind negotiating NBA deals, not being afraid to set a precedent, navigating holdouts with your client, earning bigger deals and more.
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