#214: Dan Heath—Why You Need to Solve Problems Before They Happen
Why That Worked – Presented by StoryBrand.ai
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Why Are So Many People Calling Us?
For every hundred people who were booking a reservation of some kind on line, 58 out of the hundred ended up calling the one 800 number for support at some point during their ex ence. That would seem to nullify the whole point of having an on line of self service travel sight. But it's not like they just forgot to send the itin like wor we should have thought of that. Riht: It basically went from 20 million to zero in a very short period of time.
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