The Rest Is Politics: Leading cover image

96. Frank Luntz: The World's Most Prolific Pollster

The Rest Is Politics: Leading

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Innovating Voter Engagement Through Dial Technology

This chapter explores how dial technology is employed to measure voter responses to political speeches and ads, illustrated by the speaker's international testing experiences. It underscores the significance of public sentiment, the urgency of the speaker's mission due to personal health issues, and the need for constructive disagreement to enhance political dialogue.

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