Advisory CFO, daily emailer, and podcast host Lauren Pearl joined me on Ditching Hourly to unpack the nuances of the pricing framework she uses with her start-up and small business clients.
CHAPTERS
- (00:00) - DH358 Lauren Pearl - The Daily CFO Pricing Framework
- (00:09) - Lauren Pearl's Background and Role
- (02:08) - Client Types and Fit
- (04:18) - The Origin of the Pricing Framework
- (07:23) - Step-by-Step Pricing Framework
- (08:01) - Setting the Floor Price
- (20:47) - Setting the Ceiling Price
- (38:50) - Understanding Customer Decision-Making
- (40:15) - The Power of Post-Purchase Feedback
- (41:27) - Exploring Customer Value Perception
- (43:51) - Competitive Analysis and Market Expectations
- (47:40) - Pricing Strategies and Customer Commitment
- (01:09:55) - Experimentation and Continuous Improvement
- (01:14:18) - Where to Find Lauren Online
LAUREN'S LINKS
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!
