
Conversation: Inside Democrats' Tech Playbook
Campaign Trend Podcast
00:00
The Rise of the Relational Organizing Campaign
GOP campaigns just don't tend to buy into the relational organizing aspect of campaigning, which is kind of a shame. The Biden-Reelect campaign is all about the influencer strategy because that's frankly the only way that you can reach these fragmented audiences at scale. One of the things that I think our site has woken up to is the need for more of a conversion funnel, more of personalization.
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