79: How To Get People to Take Action. When to Skip the Chain of Command. Sacrificing Short-Term Health to Reach a Goal. What "GOOD" Can Come From a Sick Child?
Jocko Podcast
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Gear Up: The Spirit of Readiness
This chapter explores the Jocko store and its wide range of motivational products, particularly focusing on apparel that symbolizes a fighting spirit. It discusses the psychological effects of wearing gear associated with discipline and combat, reminiscing about childhood excitement tied to new athletic attire. The conversation also highlights quality merchandise offerings, such as a durable 30-ounce mug, and upcoming events aimed at personal development and fitness.
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