Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis
Better Done Than Perfect
Job to Be Done - A Way to Approach Customer Interview
There are so many aspects to the story to unpack because it just sounds wonderful as a story post-factum that they arrived at this beautiful solution. We'd love to hear more, how did you undertake the research process to uncover those insights? And you've used the jobs to be done interviewing method and you did it yourself. How many people did you interview? How did you pick the right people to interview? What questions did you ask? Okay, that's two, three questions. I need to organize my thoughts so that I don't confuse you. Let's start with something important. A way to approach customer interview, but not just that, a way to approach pretty much everything
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