The Effects of Text on User Experience

The further down your content is on a webpage, the less it is used for ranking purposes. Google from this experiment is penalizing collapsed text on those websites. It's interesting that now we're looking at how text not only impacts the user experience when you're on the page. This is how the design of how you show your text impacts theuser experience even at the point of the search engine. The kind of UX minus one, if you want to see like that before you've come to your specifically design page, you're already impacting the experience.