There's a common thread that connects tarta's cotton mills from the 18 hundreds to the ecommerce behemeth flip cut can you guess what that is? Well, let's just say that both companies were inspired by western counterparts. Both replicated a tried and tested model in india and found incredible success while doing so. But this isn't an accurate assessment. To fully replicate a model, you have to understand the nuance of the indian market. You have to work around barriers imposed by our regulators and build something better suited for indian consumers. So while you could argue that many companies routinely draw inspiration from those outside india, it is also true that they aren't just mere copy