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Are You Competing Head on With Google?
Hetta: I mean, one of the reasons why we picked the principals for neva was so that we would both distinguish ourselves from how google search operated. And if you're first of all, competing head on with someone who's really good at something is not something that i would recommend to anyone. Having these distinguishing factors and making sure that you're not in the central lane of where they are operating, are the kinds of thing that can be helpful.