The ROI of Dropbox's Self-Serve Funnel

The most successful companies disrupt their sector by innovating and changing the way business occurs. They make it streamlined, they forge new relationships, they collaborate.

Unfortunately, lack of technological investment has trapped the financial side of companies in a pattern of looking backward. Finance groups spend too much time finding data siloed in the tech stack, integrating data, interpreting data, and then finding and rectifying man-made errors in the data, leaving no time for proactive solutions. Moreover, the FinTech they use is primarily meant only for them, so even when they find solutions, it can be challenging for others to understand them, further complicating the push to improve and strategically disrupt continuously.

Ajay Vashee, a general partner at IVP and the former CFO at Dropbox, joins host Joe Garafalo on this episode of The Role Forward to discuss how FinTech can help businesses look forward and focus on what really matters to the bottom line: Business partnerships, continuous improvement, and strategic disruption.