The product team at Netflix, really, you know, pulled a rabbit out of the hat. It wouldn't have worked if they hadn't developed this concept of a cue,. And so that when you send one back, you're not forced to then go in and pick a new movie. You've already got to put together lists. Right. So they really, youknow, solved a lot of problems, not a hundred percent of them, not the one you described. But streaming definitely gets you closer to what I'm sure you would love.
Mitch Lowe has been a significant disruptor of Hollywood's distribution models over the past two decades, promoting all-you-can-eat subscription models on personal devices and at the box office. Netflix famously redefined consumer video distribution while Movie Pass infamously imploded in 2019. Today, Mitch speaks openly with James about why his companies ended up on their trajectories while describing the analytics that factor into their business plans.
For a deeper dive into the dramatic evolution of the entertainment business, read or listen to Mitch's new memoir: Watch and Learn: How I Turned Hollywood Upside Down with Netflix, Redbox, and MoviePass―Lessons in Disruption
Other topics include:
- How Netflix's DVD queue saved the company (11:12)
- The genius of Netflix's auto-play feature (12:46)
- Content business models: ad sales vs. subscription (14:29)
- What led to Movie Pass' downfall? (17:46)
- Movie studios' stranglehold on movie theater pricing models (21:52)
- How Movie Pass used 'the float' in its business operations (29:22)
- The cost of acquiring digital distribution film rights (33:44)
- When does streaming become a commodity? (38:01)
- What will Netflix do to overcome the commoditization of the streaming market? (39:47)
- TikTok's algorithm vs streaming services (52:26)
(Editor’s note: Topic times don’t account for sponsor ads and may appear a few minutes later in the episode on your podcast player)
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