The Importance of Copy in Lead Generation

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Building The Best Deal Pipeline With Perfect Marketing Copy with Paul DoCampo

Episode 163

Every part of the deal pipeline is essential to a real estate investing business, but lead generation and nurturing are key to building an effective pipeline. Ironically, a lot of investors struggle with these first stages.

Marketing copy is crucial to your lead generation and follow-up systems, so that’s why Collecting Keys invited investor and copywriter, Paul DoCampo, to join our discussion on how to build the best deal pipeline. You’ll hear his philosophy on writing copy for real estate, and the tactics he uses to create successful drip campaigns at his company, OmniDrip.

In this episode, Paul goes over the importance of market research, value proposition, eliminating skepticism and building credibility, leveraging your own strengths, and MORE.

Tune in to get tips on writing real estate copy, and learn from examples of OmniDrip’s marketing messages!

Topics discussed in this episode:

• Paul’s background in real estate and copywriting
• His success in land acquisition and issues with the land model
• Investing in mobile homes for cash flow
• How Paul honed his copywriting skills
• The goal of lead generation copy
• Tips for writing copy for lead generation
• How to break through skepticism
• The importance of market research
• Paul’s company, OmniDrip, and its marketing process
• Guidelines for writing SMS copy

Get FREE samples of OmniDrip follow-up and drip sequences! You’ll also find a demo on how the process works. https://www.reiomnidrip.com/keys

If you’re an established investor with money to invest, but not the time, check out the Instant Investor PRO Program! https://www.collectingkeyspodcast.com/store

Download the FREE 5-Step Guide To Generating Off Market Leads here: https://www.collectingkeyspodcast.com/free

If you are interested in learning from Dan and Mike to receive coaching and learn how they built their business, head to https://www.instantinvestorprogram.com and see if you are a good fit for the mastermind group!

Collecting Keys Podcast Resources:

http://www.collectingkeyspodcast.com

http://www.instagram.com/collectingkeyspodcast

http://www.instantinvestorprogram.com

http://www.instagram.com/mike_invests

http://www.instagram.com/investormandan

This episode was produced by Podcast Boutique https://www.podcastboutique.com