2min chapter

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Product: Shopify's VP Product on Why the Founder is Always the Head of Product, What Makes Truly Special Product Managers, Why The Majority of Product Managers Need to Change, Why Top-Down Decision-Making in Product is Good & How Shopify Will Be Bigger

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

Critiquing Startup Product Marketing: A Focus on Shopify

This chapter critically examines the challenges startups face in product marketing, particularly analyzing Shopify's messaging strategy. It discusses the need for more engaging and diverse communication methods to resonate across different business sizes and industries.

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