Why Memberships are a Horrible Idea for Just About Every Online Trainer (Online Trainer Show #10)
Today, Jonathan, Carolina, and Ren shoot down your dreams of starting a membership program. What’s wrong with a membership program, you ask? Hear it from the experts and the people who’ve done it on a large scale. You’ll be surprised to know that there are significant differences with people that pay you thousands of dollars and those that pay $20 a month, and we’re not even talking about those that get stuff for free! All this and more after Jonathan sings his son’s newest jingle for the podcast.
In This Episode:
Someone actually thought that Jonathan Goodman didn’t have a personality! [07:13]
The difference between free membership and paid membership clients. [09:43]
Creating excellent systems as an online trainer. [16:47]
Membership program clients tend to ignore the value you provide! [25:20]
The lower you charge, the more you get taken advantage of. [30:36]
“The less you charge, the more you get taken for granted…” – Carolina Belmares
“I love that… Amber, write that down!” – Jonathan Goodman
“The less you charge, the more you're taken advantage of.” – Jonathan Goodman
The Mindset Membership Programs Create
People who pay less give you the most amount of trouble. Your best and most respectful customers are the ones who pay the most money. Most people who join a membership program join with an internal goal of canceling before the second payment!
Are You Really Helping at This Point?
Membership programs tend to attract people that ignore the help you provide because they pay little for it. Either that, or you won’t be able to give much value to them.
Having More Resources to Provide Value
Charging what you’re worth enables you to help those that truly need your help. Having more time and resources allow you to build your brand and ultimately provide value to your audience. Yes, even scholarship options for deserving people.
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