We're less than a month out before B2B Marketing Exchange West in Scottsdale, and the final planning stages are in full force. On today's episode of the podcast, we're sitting down with Matt Heinz, President and Founder of Heinz Marketing and B2B influencer, to discuss top B2B trends for 2025, building predictable pipeline, and his upcoming presentation at B2BMX West!
Tune in to hear his take on:
- The importance of AI in enhancing go-to-market functions and addressing organizational dysfunction;
- The need for a shift from MQLs to a more revenue-centric approach, focusing on pipeline and alignment across teams;
- The balance between short-term results and long-term strategies;
- The impact of AI on personalization, and
- The value of in-person events for networking and idea exchange.
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