5min chapter

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#105 – Understanding why the Company is the Product with John Cutler

Boundaryless Conversations Podcast

CHAPTER

Exploring Organizational Frameworks and the Quest for Authenticity

This chapter examines the shifting landscape of B2B companies, focusing on systems of record, engagement, and intelligence. It highlights key literature that has influenced their understanding of organizational frameworks and emphasizes the metaphor of collecting 'field stones' to represent the gathering of ideas and the importance of authenticity in corporate settings.

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