Is Your Email Subject Line Going to Work?

A lot of the companies that are in our space, i would say, tend to start with like a project basis. If you can kind of hedge your bets, essentially doing an a b test with your career, then you can mitigate the risk. And once you figure out which one is going to work, you just ride that one. But lik you said, ya, this happens every single day with anybody in the online world who's creating content. Because you could put a article out there in the headlines bad, and it just tanks and nobody opens it. You're basically eliminating the risk, which is the bar bill strategy and inaction.