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5min chapter
How The YouTube Beauty Review Became Irrelevant (And Will it Ever Make a Comeback?)
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The Evolution and Impact of Online Reviews
This chapter examines the history and growth of online reviews since the late 1990s, emphasizing the psychological factors that drive consumer choices. It also highlights the role of major review platforms and the shift from anonymous feedback to interactive discussions between consumers and businesses.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode