The Death of TV for 25 Years Still Hasn't Happened

The death of TV for 25 years still hasn't happened and it's because you have all this sort of inertia behind it. People like, why is TV still going on? Like who watches TV anymore? It's because we have all these massive companies that are so locked into this model. The model actually persists. If you were starting from scratch, would you have P and G? Would you have these company? No, you would have a completely different approach to building momentum.