Amanda Heidemann, family physician and senior clinical content consultant for clinical effectiveness at Wolters Kluwer Health, discusses her article, "Gen Z's DIY approach to health care." Amanda explains how digital natives are turning to TikTok, friends, and online research as their primary sources of health information, often disregarding professional guidance in favor of accessible advice. She highlights the rise of telehealth, retail clinics, and urgent care as central parts of Gen Z's health ecosystem, and the need for providers to adapt to this consumer-driven shift. Amanda also emphasizes the importance of collaboration, encouraging health care professionals to meet patients where they are, embrace AI-powered resources, and build trust through education and partnership. Listeners will gain insights into how health care professionals can reframe their role in this new era of patient engagement.
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