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Building India's Largest Protein Brand | Sameer Maheshwari | SparX by Mukesh Bansal

SparX by Mukesh Bansal

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Differentiating Brands vs Labels

This chapter discusses the importance of building a differentiated brand identity, emphasizing the need for consistency and delivering on promises. It explores the choice between building a highly differentiated brand or simply putting a label on a product. The chapter also touches on the journey of MuscleBlaze, India's largest whey protein brand, and the growth potential of the sports nutrition market in India.

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