SparX by Mukesh Bansal cover image

Building India's Largest Protein Brand | Sameer Maheshwari | SparX by Mukesh Bansal

SparX by Mukesh Bansal

CHAPTER

Differentiating Brands vs Labels

This chapter discusses the importance of building a differentiated brand identity, emphasizing the need for consistency and delivering on promises. It explores the choice between building a highly differentiated brand or simply putting a label on a product. The chapter also touches on the journey of MuscleBlaze, India's largest whey protein brand, and the growth potential of the sports nutrition market in India.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner