Science and Self-Help Advice - I Love It Up

I saw this really interesting framework on a blog post ages ago, but it was about scientists and how they can basically be interesting or become good marketers. They said to unlock this kind of virality and popularity, you have to fuse your science with self-help advice. And I think there is a bit of jealousy towards the people like Davidson Care from other scientists who are working on something that is super interesting to them. But when a scientist tries to do it in an evidence-based way, he gets attacked or she gets attacked.