Journalists are at an information disadvantage, and in to day's day and age, they want to dunk. The more salacious the take, or the more hot the take, the more he will be rewarded with paid subscribers. If you're talking about a company like weis, or vax or substack authors, these are venture backed businesses that only make money if they get subscribers. And so link baiting headlines at vax or buz feed, you dot, generate the traffic they get, which turns into pages. We write, who did the incredible. There are no tory.