Today I'm joined by Gina Bianchini, founder of Mighty Networks, to discuss what her data shows makes online communities succeed or fail.
Gina shares her frameworks for creating engagement between members and reveals the one metric that predicts a community's success with 93% accuracy. We dive into specific strategies around transitions, monthly themes, and daily engagement that keep members active.
You'll learn how to build genuine connections between members, identify the right people to seed your community, and create lasting value that has members sticking around long-term.
Timestamps:
00:00 Building Your Own Community
01:20 Signs Your Community Will Fail
05:04 How to Make Money from Your Community
07:05 Turning Around a Dying Community
08:24 The Role of Network Effects
09:19 Creating Member Engagement
14:47 Creating Community Engagement with Monthly Themes
20:07 How to Use Polls to Drive Community Interaction
24:36 Facebook Groups vs Dedicated Community Platforms
32:23 What is People Magic and Why It Matters
36:35 Creators Defining Their Own Terms
38:44 Positioning Your Community: Force of Choice vs Comparison
40:59 Building Long-Term Community Success
45:13 Using Nominations to Grow a Paid Community
50:42 When to Revive vs Restart a Community
53:23 How Member Connections Drive Growth
01:06:41 Closing Thoughts
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Learn more about The Nathan Barry Show: https://nathanbarry.com/show
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LinkedIn: https://www.linkedin.com/in/ginabianchini
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Featured in this episode:
Mighty Networks: https://www.mightynetworks.com
Christopher Lochhead: https://lochhead.com
Eddie Yoon: https://www.eddiewouldgrow.com
Mastermind Talks: https://www.mmt.community
Creator Flywheels: https://creatorflywheels.com
Highlights:
06:19 The Problem of Churn in Communities
44:38 The 70/30 Rule for Community Growth
01:00:22 Mighty Networks + Kit Collaboration
