Aaron: I want to ask you what's your best advice for aspiring UX superheroes? Aaron: Look for opportunities but don't be overly aggressive so to to give a little bit of a story and kind of my introduction to Jeffrey Zellbin was at South by Southwest in 2005. He ended up landing a position as a copy editor then they realized that I was kind of wasted on them as a Copy Editor. They moved me into being a technical editor andended up doing a lot of writing and then ended up working with Jeffrey and so on and so forth.