Curious Business: Insights for B2B Growth cover image

Consumer Insights: What Data Doesn't Reveal with Tessa Stuart, The Shopper Stalker

Curious Business: Insights for B2B Growth

00:00

Intro

This chapter explores the intricacies of customer behavior by following a professional's transition from advertising to market research. It showcases a novel method for engaging with shoppers directly in retail settings to reveal the true motivations behind their purchasing choices.

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