Managing Account Execs in New York

Erin's account execs were running into the typical organizational speed bumps and roadblocks that closing big deals often encounter. Erin needed to consider whether each deal happened because, as CEO, she could call on the company's engineers to pivot the product. Had a repeatable and scalable sales process been truly validated? Or did each sale require a heroic effort? Setting up their New York office without Erin or her VP of sales might have worked during COVID, but was now holding her company back.