Navigating Indie Music Promotion

This chapter explores the challenges and strategies indie bands face in promoting their music, including the establishment of a music festival that utilizes modern social media for greater outreach. It discusses the cultural landscape of Austin, Texas, emphasizing the balance between local traditions and the pressures of gentrification impacting the music scene. The narrative also highlights the innovative non-profit model for live shows, blending music with comedy while fostering community engagement and support for artists.